Some celebrities transcend the convention of having two names. Most people recognize the names Cher, Madonna, Oprah, and Britney. Lindsay Lohan believes she shares the same household name status.
Lohan is suing E-Trade for misappropriation, claiming that the company's latest commercial in the line of stock-trading baby spots makes a negative reference to her. The commercial, which debuted during the Super Bowl this year, features a boy who apologizes to his girlfriend for not calling the previous night. The girlfriend responds, "And that milkaholic Lindsay wasn't over?"
Another girl stumbles into view -- presumably Lindsay -- and slurs, "Milk-a-what?"
Lohan seeks a hefty $100M from E-Trade for what the New York Post calls "pain and suffering." Stephanie Ovadia, Lohan's lawyer, says that $50 million would go toward exemplary damages, while the remaining $50 million would serve as compensatory damages.
Ovadia pushed for an injunction that would force E-Trade to pull the commercial. Lohan feels that the advertisement parodies her life, and thus profits from her name. Ovadia says E-Trade took advantage of the fact that millions of viewers would watch the Super Bowl and understand the reference to Lohan. Furthermore, the video appears on Youtube, garnering more viewers, and making the message more permanent.
According to Kieran Crowley, in a New York Post article, "Ovadia said E-Trade has violated Lohan's rights under New York state civil-rights law and used her 'name and characterization' in business without paying her or getting her approval."
Read the full article and watch the commercial here.
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