In my previous blog post, I gave some analysis on the statistics of advertising revenues distributed in old and new media. One creative way the old media can take advantage of the recent release of iPad is to attract advertisers through developing applications compatible with the device where users can download and read its content.
As of now, ABC is the only television network that is offering an iPad application where users can download and watch its episodes for free. ABC network said that in the 10 days since the iPad’s debut, its TV-show app has been downloaded a total of 205,000 times, “giving the Disney network a presence on nearly half the 450,000 devices that Apple says it has sold”. (WSJ.com).
ABC network also says that it will eventually give local advertisers the ability to sell ads that would be seen only by iPad users in their markets, thereby targeting audiences according to their geographical locations.
According to Smith, “the app represents one of the most ambitious attempts to date by a traditional media company to create a new business model on the new Apple device.”(WSJ.com). At times like this, creativity may bring surprising results. As seen from ABC’s initial success with iPad, many other television networks and print media may follow suit.
To view the original article, please click here.
No comments:
Post a Comment