Carol Bartz, head of Yahoo, reportedly told BBC News that Google would be in trouble if it did not diversify its business. According to Bartz, Google would have to "do a lot more than search" and should "grow a company the size of Yahoo every year" in order to compete in the market.
Yahoo competes with Google in the search engine market, but Yahoo has only 17 percent of the U.S. market while Google has 65 percent. Bartz claimed, however, that Google is going to have a problem because they are only known for search. She said it is only half of Yahoo's business, but it is 99.9 percent of Google's business, and that they would have to break out into other markets to remain successful.
These comments come at an interesting time. If you recall, Google is in the midst of a lawsuit surrounding one of their biggest and most innovative Internet ventures: Google Books. Google has also spawned Gmail, Google Maps and Google News. Google is also the supporter of Blogger blogging service and Picasa photo-sharing service. Google seems to be the definition of a search site branching out into other markets.
With Google having success with so many other ventures, what sparked Bartz's comments? She did say in a press conference that she expected Facebook and Google to surpass Yahoo in the amount of time spent on the site. Perhaps this is a case of fighting fire with fire, or playing dirty.
As for Google, with such major launches like Google Books and the rumored Google TV, I don't believe they'll be struggling to make a name in the market anytime soon.
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