From the report of ZenithOptimedia, advertisers are spending more on internet than the magazine in 2009, for the first time in history. With the trend of downsizing in traditional media like newspapers and magazines, the further cut in advertising revenues taken away by new media like video games and internet seems to make it even more worrisome.
ZenithOptimedia reports that “Magazines' share of worldwide ad spending fell to 10.3% in 2009 from 11.6% in 2008 and is expected to fall to 9.6% this year, 9.1% in 2011 and 8.6% in 2012. Radio, which held even at 7.7% last year, is projected to decline to 7.5% this year and 7.3% in 2011 before holding steady again in 2012.” (ZenithOptimedia).
On the contrary, the internet increased its share of global ad spending to 12.6% last year from 10.5% in 2008, and will keep growing—the report predicts that its share will rise up to 13.9% this year, 15.4% next year and 17.1% in 2012. (ZenithOptimedia).
Advertising is considered one crucial revenue sources for print industry, with internet taking a growing share of ads income, the print media would have to think of newer ways to cope. Nevertheless, many print media has already crossed over onto internet by establishing its own news websites, which can provide an additional source of revenue.
To get more information on the statistics of advertising revenues in media, please see here and here.
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